Brand strategy / John M. Murphy.
Material type:
TextPublication details: New York : Prentice Hall, 1990.Description: xii, 186 p. : ill. ; 24 cmISBN: - 1870555309
- 658.8/27 20
- HD69.B7 M78 1990
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| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HD69.B7 M78 1990 (Browse shelf(Opens below)) | 538/98 | Available | KCA001112 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HD69.B7 H55 2001 The infinite asset : | HD69.B7 K45 2003 Strategic brand management : | HD69.B7 K45 2003 Strategic brand management : | HD69.B7 M78 1990 Brand strategy / | HD69.B7 N33 2007 Living brands : | HD69.B7 N33 2007 Living brands : | HD69.B7 N33 2007 Living brands : |
Includes bibliographical references (p. 181) and index.
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