Strategic marketing / David W. Cravens, Nigel F. Piercy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2003.Edition: 7th edDescription: xviii, 843 p. : col. ill. ; 26 cmISBN: - 0072466650
- 0071151613
- HF5415.135 .C8673 2003
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| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
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Town Campus Library | Non-fiction | HF5415.135 .C8673 2003 (Browse shelf(Opens below)) | 19430/10 | Available | Z00037082 |
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| HF5415.13 .S667 2009 Supply chain management : | HF5415.13 .W249 1999 Marketing strategy : | HF5415.13 .W249 1999 Marketing strategy : | HF5415.135 .C8673 2003 Strategic marketing / | HF5415.135 .C8673 2006 Strategic marketing / | HF5415.135 .K47 1998 Strategic marketing problems : | HF5415.153 .K53 2005 Blue ocean strategy : |
Includes bibliographical references and indexes.
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