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Strategic marketing / David W. Cravens, Nigel F. Piercy.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2003.Edition: 7th edDescription: xviii, 843 p. : col. ill. ; 26 cmISBN:
  • 0072466650
Subject(s): DDC classification:
  • 658.8/02 21
LOC classification:
  • HF5415.135 .C72 2003
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library first floor Non-fiction HF5415.135 .C72 2003 (Browse shelf(Opens below)) 21004/10 Available Z00039252
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library first floor Non-fiction HF5415.135 .C72 2003 (Browse shelf(Opens below)) 21345/10 Available Z00040649
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.13 .Y69 2007 Profitable marketing communications : HF5415.13 .Z83 2002 Supply chain management / HF5415.135 .C72 2003 Strategic marketing / HF5415.135 .C72 2003 Strategic marketing / HF5415.135 .W47 2010 Strategic marketing : HF5415.15 .B353 1999 Product strategy and management / HF5415.15 .E43 2007 Strategic brand management /

Includes bibliographical references and indexes.

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