Marketing research and consumer behaviour / (Record no. 9598)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00661nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20131015144304.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131015t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8125914765 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .S86 2003 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sumathi, S. |
| 9 (RLIN) | 15700 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research and consumer behaviour / |
| Statement of responsibility, etc | S Sumathi, P Saravanavel. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Vikas Publishing House PVT Ltd, |
| Date of publication, distribution, etc | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 761 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing reseach and consumer behaviour. |
| 9 (RLIN) | 15701 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Saravanavel, P. |
| 9 (RLIN) | 15702 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 15/10/2013 | India | 2000.00 | 18065/10 | 18065/10 | 2 | 1 | HF5415 .S86 2003 | Z00041389 | 13/03/2014 | 11/03/2014 | 2000.00 | 15/10/2013 | Main Long |