Principles of marketing : (Record no. 8310)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00751cam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12762820 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130722130908.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020502s2001 njua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2002282075 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130648531 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LPU |
| Transcribing agency | KE-NaKCAU |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K636 2001 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 2229 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of title | activebook version 1.0 / |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, NJ : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 523 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 201 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary. |
| 9 (RLIN) | 2230 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Town Campus Library | Town Campus Library | 26/01/2015 | India | 2000.00 | 20378/10 | 20378/10 | 24 | 3 | HF5415 .K636 2001 | Z00038124 | 01/02/2020 | 18/01/2020 | 2000.00 | 26/01/2015 | Main Long | |||||
| Library of Congress Classification | Non-fiction | Town Campus Library | Town Campus Library | 06/07/2015 | India | 2000.00 | 17246/10 | 17246/10 | 26 | 5 | HF5415 .K636 2001 | Z00034540 | 09/12/2022 | 01/12/2022 | 2000.00 | 06/07/2015 | Main Long | |||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 22/07/2013 | India | 2000.00 | 17247/10 | 17247/10 | 45 | 4 | HF5415 .K636 2001 | Z00034541 | 25/10/2019 | 09/10/2019 | 2000.00 | 22/07/2013 | Main Long | ||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 22/10/2013 | India | 2000.00 | 17248/10 | 17248/10 | 44 | 6 | HF5415 .K636 2001 | Z00034543 | 13/03/2023 | 27/02/2023 | 2000.00 | 22/10/2013 | Main Long |