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Marketing management in the 21st Century / (Record no. 7839)

MARC details
000 -LEADER
fixed length control field 02333fam a22003618a 4500
001 - CONTROL NUMBER
control field 2734689
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130613154046.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000515s2000 nju 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 00040643
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 013915695X
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)45581688
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm45581688
035 ## - SYSTEM CONTROL NUMBER
System control number (NNC)2734689
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KE-NaKCAU
Modifying agency OrLoB-B
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .C265 2000
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Capon, Noel.
9 (RLIN) 12108
245 00 - TITLE STATEMENT
Title Marketing management in the 21st Century /
Statement of responsibility, etc Noel Capon and James Mac Hulbert.
246 3# - VARYING FORM OF TITLE
Title proper/short title Marketing management in the twenty-first Century
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, NJ :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 2000.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 0008
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 637 p. :
Other physical details col . ill ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index.
505 00 - FORMATTED CONTENTS NOTE
Miscellaneous information Sect. I.
Title Marketing and the Firm.
Miscellaneous information Ch. 1.
Title Introduction to Marketing Management.
Miscellaneous information Ch. 2.
Title The Environmental Imperative.
Miscellaneous information Ch. 3.
Title The Externally Oriented Firm --
Miscellaneous information Sect. II.
Title Fundamentals for Strategic Marketing.
Miscellaneous information Ch. 4.
Title Customers.
Miscellaneous information Ch. 5.
Title Competitors and Complementers --
Miscellaneous information Sect. III.
Title The Tasks of Marketing.
Miscellaneous information Ch. 6.
Title Identifying Opportunities for Creating Shareholder Value.
Miscellaneous information Ch. 7.
Title Market Segmentation and Targeting.
Miscellaneous information Ch. 8.
Title Market Strategy: The Integrator.
Miscellaneous information Ch. 9.
Title Competitive Market Strategies in Introduction and Growth.
Miscellaneous information Ch. 10.
Title Competitive Market Strategies in Maturity and Decline.
Miscellaneous information Ch. 11.
Title Managing Brands.
Miscellaneous information Ch. 12.
Title Managing the Product Line.
Miscellaneous information Ch. 13.
Title Developing New Products.
Miscellaneous information Ch. 14.
Title Integrated Marketing Communications.
Miscellaneous information Ch. 15.
Title Directing and Managing the Field Sales Effort.
Miscellaneous information Ch. 16.
Title Distribution Decisions.
Miscellaneous information Ch. 17.
Title Managing Services and Customer Service.
Miscellaneous information Ch. 18.
Title Managing Price and Value.
Miscellaneous information Ch. 19.
Title Ensuring the Marketing Offer Is Implemented as Planned.
505 80 - FORMATTED CONTENTS NOTE
Miscellaneous information Ch. 20.
Title Monitor and Control Execution and Performance --
Miscellaneous information Sect. IV.
Title Future Directions.
Miscellaneous information Ch. 21.
Title Marketing and the Internet.
520 1# - SUMMARY, ETC.
Summary, etc "This book emphasizes the role of marketing in creating value for customers because customer value in turn leads to the creation of value for other firm stakeholders including stock-holders and employees."--BOOK JACKET.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 12109
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hulbert, James M.
9 (RLIN) 12110
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration TOC
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Main Long
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 13/06/2013 India 2000.00 23724/11 23724/11   HF5415.13 .C265 2000 Z00048869 13/06/2013 2000.00 13/06/2013 Main Long
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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