The KCAU Library

Marketing management : (Record no. 6494)

MARC details
000 -LEADER
fixed length control field 01005pam a2200289 a 4500
001 - CONTROL NUMBER
control field 4489261
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20121116092059.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970515s1998 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 97020733
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256226334
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KE-NaKCAU
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .P387 1998
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
9 (RLIN) 4684
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title knowledge and skills /
Statement of responsibility, etc J. Paul Peter, James H. Donnelly, Jr.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass. :
Name of publisher, distributor, etc Irwin/McGraw-Hill,
Date of publication, distribution, etc c1998.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 944 p. :
Other physical details col. ill. ;
Dimensions 24 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin/McGraw-Hill series in marketing
9 (RLIN) 4893
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 10114
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly, James H.
9 (RLIN) 4000
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Shelving location
    Library of Congress Classification     Non-fiction KCA Kitengela Campus Library KCA Kitengela Campus Library 16/11/2012 India 2000.00 15898/08 15898/08 2 HF5415.13 .P387 1998 Z00010821 04/02/2020 27/01/2020 2000.00 16/11/2012 Main Long  
    Library of Congress Classification     Non-fiction KCA Kitengela Campus Library KCA Kitengela Campus Library 16/11/2012 India 2000.00 14183/08 14183/08 3 HF5415.13 .P387 1998 Z00008521 07/04/2015 13/03/2015 2000.00 16/11/2012 Main Long  
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library 16/11/2012 India 2000.00 11086/07 11086/07   HF5415.13 .P387 1998 Z00002788 16/11/2012   2000.00 16/11/2012 Main Long This item is located on the library first floor
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library 16/11/2012 India 2000.00 18618/10 18618/10 1 HF5415.13 .P387 1998 Z00036381 11/02/2015 30/01/2015 2000.00 16/11/2012 Main Long This item is located on the library first floor
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library 16/11/2012 India 2000.00 18619/10 18619/10   HF5415.13 .P387 1998 Z00036382 16/11/2012   2000.00 16/11/2012 Main Long This item is located on the library ground floor
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library 16/11/2012 India 2000.00 20938/10 20938/10 8 HF5415.13 .P387 1998 Z00038984 16/06/2019 14/06/2019 2000.00 16/11/2012 Main Short This item is located on the library ground floor
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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