The KCAU Library

Customer centered selling : (Record no. 6355)

MARC details
000 -LEADER
fixed length control field 02879mam a2200325 a 4500
001 - CONTROL NUMBER
control field 2369002
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20121110161457.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 971212s1998 nyua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 97051724
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 06848666242
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm38106543
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KE-NaKCAU
Modifying agency OrLoB-B
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5438.25
Item number .J657 1998
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/1
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jolles, Robert L.
Dates associated with a name 1957-
9 (RLIN) 9812
245 10 - TITLE STATEMENT
Title Customer centered selling :
Remainder of title eight steps to success from the world's best sales force /
Statement of responsibility, etc Robert L. Jolles.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Simon & Schuster,
Date of publication, distribution, etc c1998.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 364 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index.
505 00 - FORMATTED CONTENTS NOTE
Miscellaneous information 1.
Title The Selling Dilemma --
Miscellaneous information 2.
Title Your Behavioral Cycle --
Miscellaneous information 3.
Title Marrying the Product to the Process --
Miscellaneous information 4.
Title The Customer Centered Selling Process --
Miscellaneous information 5.
Title The Customer Centered Decision Cycle --
Miscellaneous information 6.
Title Teaching Salespeople to ... Fail! --
Miscellaneous information 7.
Title Exposing the Biggest Myths in Selling --
Miscellaneous information 8.
Title Questioning Techniques --
Miscellaneous information 9.
Title The Customer Centered Selling Cycle --
Miscellaneous information 10.
Title The Research Stage: The Value of a Good Conversation --
Miscellaneous information 11.
Title The Analysis Stage: The Best-Kept Secret in Selling --
Miscellaneous information 12.
Title The Confirmation Stage: Getting Past the First Decision Point --
Miscellaneous information 13.
Title The Requirement Stage: Discovering the Solution --
Miscellaneous information 14.
Title The Specification Stage: Locking Out Misunderstandings ... and the Competition --
Miscellaneous information 15.
Title The Solution Stage: Putting Your Product Knowledge on Display --
Miscellaneous information 16.
Title The Close Stage: Earning the Right to Close --
Miscellaneous information 17.
Title The Maintenance Stage: Restarting the Process --
Miscellaneous information 18.
Title The Opening Tactic --
Miscellaneous information 19.
Title The Objection-Handing Tactic --
Miscellaneous information 20.
Title Strategic Decision Making --
Miscellaneous information 21.
Title Making the Process Stick --
505 80 - FORMATTED CONTENTS NOTE
Miscellaneous information 22.
Title Some Final Thoughts --
Miscellaneous information App.
Title The Stages of the Decision Cycle and the Selling Cycle --
-- Customer Centered Selling Worksheets.
520 1# - SUMMARY, ETC.
Summary, etc "Customer Centered Selling teaches you the secret of the world-famous Xerox sales training program. The secret, Jolles reveals, is reversing the conventional selling practice. You must focus first on your customer's needs and decision-making process, instead of on the selling process.".
520 8# - SUMMARY, ETC.
Summary, etc "At the heart of these lessons is the simple but brilliant role-reversing concept of taking an idea and planting it in the mind of your customer - making the customer believe he or she thought of it first. Jolles teaches a repeatable, predictable selling process that can be adapted or modified to fit any experience that requires the skills of persuasion.
520 8# - SUMMARY, ETC.
Summary, etc The book includes a series of case studies, activities, and exercises that enable you to better understand the principles being taught, so you can immediately apply them to your own unique scenarios."--BOOK JACKET.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Selling.
9 (RLIN) 2460
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Success in business.
9 (RLIN) 515
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration TOC
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 10/11/2012 India 2000.00 5869/04 5869/04   HF5438.25 .J657 1998 KCA002405 10/11/2012 2000.00 10/11/2012 Main Long
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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