MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01366cam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
2092720 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20141204133208.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
970821s1998 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
97034741 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0321014162 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)37567223 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm37567223 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(NNC)2092720 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
KE-NaKCAU |
| Modifying agency |
NNC |
| -- |
OrLoB-B |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.L3883 1998 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/3 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lehmann, Donald R. |
| 9 (RLIN) |
2318 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research / |
| Statement of responsibility, etc |
Donald R. Lehmann, Sunil Gupta, Joel Steckel. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Addison-Wesley, |
| Date of publication, distribution, etc |
c1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 780 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Ch. 1. |
| Title |
The Role of Marketing Research -- |
| Miscellaneous information |
Ch. 2. |
| Title |
The Value of Information -- |
| Miscellaneous information |
Ch. 3. |
| Title |
The Research Process -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Sources of Information -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Qualitative Research -- |
| Miscellaneous information |
Ch. 6. |
| Title |
Experiments -- |
| Miscellaneous information |
Ch. 7. |
| Title |
Survey Design -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Measurement and Scaling -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Sampling in Marketing Research -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Data Coding and Editing -- |
| Miscellaneous information |
Ch. 11. |
| Title |
Basic Analysis -- |
| Miscellaneous information |
Ch. 12. |
| Title |
Comparing Differences in Key Variables -- |
| Miscellaneous information |
Ch. 13. |
| Title |
Conjoint Analysis -- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 9 (RLIN) |
52 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gupta, Sunil. |
| 9 (RLIN) |
4830 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Steckel, Joel H. |
| 9 (RLIN) |
4831 |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
|---|
| Numeration |
TOC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |