Essentials of Marketing / (Record no. 3906)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00800nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20131111115701.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120911t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007709860 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .L2625 2002 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lancaster, Geoff. |
| 9 (RLIN) | 4814 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of Marketing / |
| Statement of responsibility, etc | Geoff Lancaster, Lester Massingham and Ruth Ashford. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | McGraw Hill, |
| Date of publication, distribution, etc | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 549p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Tools. |
| 9 (RLIN) | 4815 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market Planning. |
| 9 (RLIN) | 4816 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer Behaviour. |
| 9 (RLIN) | 4733 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Communications. |
| 9 (RLIN) | 4817 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Massingham, Lester. |
| 9 (RLIN) | 2861 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ashford, Ruth. |
| 9 (RLIN) | 4818 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Uniform Resource Identifier | Price effective from | Koha item type | Shelving location | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Town Campus Library | Town Campus Library | 20/02/2015 | India | 2000.00 | 6398/04 | 6398/04 | 8 | 1 | HF 5415 .L2625 2002 | KCA003289 | 15/10/2021 | 01/10/2021 | 20/02/2015 | Main Long | 2000.00 | ||||||
| Library of Congress Classification | Non-fiction | KCA Kisumu Campus | KCA Kisumu Campus | 11/09/2012 | Nairobi | 1500.00 | 2583/08 | 2583/08 | 3 | 1 | HF 5415 .L3 2002 | Z00032625 | 26/02/2017 | 12/02/2017 | 1500.00 | 11/09/2012 | Main Short | ||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 11/11/2013 | India | 2000.00 | 23315/11 | 23315/11 | 5 | HF 5415 .L2625 2002 | Z00047850 | 05/07/2022 | 09/06/2022 | 11/11/2013 | Main Long | This item is located on the library first floor | 2000.00 | ||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 11/11/2013 | India | 2000.00 | 23316/11 | 23316/11 | 9 | HF 5415 .L2625 2002 | Z00047849 | 27/10/2018 | 21/10/2018 | 11/11/2013 | Main Long | This item is located on the library first floor | 2000.00 |