Integrated marketing communication / (Record no. 3217)
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000 -LEADER | |
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fixed length control field | 00763nam a22002417a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | KE-NaKCAU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20120819163417.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120819t xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1919876944 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | KE-NaKCAU |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.123 |
Item number | .I583 2003 |
245 ## - TITLE STATEMENT | |
Title | Integrated marketing communication / |
Statement of responsibility, etc | Neels Bothma ...[et al.]. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Claremont, SA. : |
Name of publisher, distributor, etc | New Africa Education, |
Date of publication, distribution, etc | c2003. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 367 p. : |
Other physical details | ill. ; |
Dimensions | 25 cm. |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | New Africa marketing series |
9 (RLIN) | 3214 |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references<br/> |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing communication. |
9 (RLIN) | 2390 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Bothma, Neels |
9 (RLIN) | 3215 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Cook, Gordon |
9 (RLIN) | 3216 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Du Plessis, Flip |
9 (RLIN) | 3217 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Jordaan, Yolanda |
9 (RLIN) | 3218 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 19/08/2012 | South Africa | 2244.00 | 3535/03 | 3535/03 | 2 | 2 | HF5415.123 .I583 2003 | KCA004242 | 25/05/2016 | 10/05/2016 | 2244.00 | 19/08/2012 | Main Long | ||||
Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 30/10/2012 | South Africa | 2244.00 | 4093/03 | 4093/03 | 5 | 1 | HF5415.123 .I583 2003 | KCA004243 | 18/10/2017 | 17/10/2017 | 2244.00 | 30/10/2012 | Main Long | ||||
Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 31/10/2012 | South Africa | 2244.00 | 3595/03 | 3595/03 | 8 | 1 | HF5415.123 .I583 2003 | KCA004244 | 27/05/2016 | 19/05/2015 | 2244.00 | 31/10/2012 | Main Long |