The KCAU Library

Product management / (Record no. 2725)

MARC details
000 -LEADER
fixed length control field 00971cam a22002774a 4500
001 - CONTROL NUMBER
control field 13606204
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120719153548.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120719t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072865989
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KE-NaKCAU
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.15
Item number .L44 2005
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lehmann, Donald R.
9 (RLIN) 2318
245 10 - TITLE STATEMENT
Title Product management /
Statement of responsibility, etc Donald R. Lehmann, Russell S. Winer.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Tata McGraw-Hill Publishing Company Limited,
Date of publication, distribution, etc 2005.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 494 p. :
Other physical details ill. ;
Dimensions 24 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
9 (RLIN) 2319
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
9 (RLIN) 1840
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Winer, Russell S.
9 (RLIN) 1137
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library ground floor 19/07/2012 India 2000.00 15213/08 15213/08 2 1 HF5415.15 .L44 2005 Z00010056 19/10/2015 12/10/2015 2000.00 19/07/2012 Main Short
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library ground floor 20/07/2012 India 2000.00 15331/08 15331/08     HF5415.15 .L44 2005 Z00010279 20/07/2012   2000.00 20/07/2012 Main Short
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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