The KCAU Library

Internet marketing : (Record no. 2150)

MARC details
000 -LEADER
fixed length control field 01009cam a22003258a 4500
001 - CONTROL NUMBER
control field 14387551
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120611123159.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060523s2006 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006045777
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273717409
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KE-NaKCAU
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .I57 2009
245 00 - TITLE STATEMENT
Title Internet marketing :
Remainder of title strategy, implementation and practice /
Statement of responsibility, etc Dave Chaffey ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 4rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Pearson Education,
Date of publication, distribution, etc 2009.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 0606
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 702p. :
Other physical details ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 22
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet.
9 (RLIN) 662
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Chaffey, Dave,
Dates associated with a name 1963-
9 (RLIN) 979
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ellis-Chadwick, Fiona
9 (RLIN) 980
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mayer, Richard
9 (RLIN) 981
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Johnston, Kevin
9 (RLIN) 982
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 0
b ibc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 11/06/2012 Longman Kenya Ltd. 3500.00 24990/12 24990/12 9 2 HF5415.1265 .I57 2009 MOOL12060173 03/04/2017 01/03/2017 3500.00 11/06/2012 Main Long
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 11/06/2012 Longman Kenya Ltd. 3500.00 24991/12 24991/12 11 5 HF5415.1265 .I57 2009 MOOL12060174 03/08/2018 02/08/2018 3500.00 11/06/2012 Main Long
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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