4-D branding : (Record no. 11389)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00968mam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3029394 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140404153827.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010131s2001 enka 000 0 eng |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA0-V5123 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178084384 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm45338138 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (NNC)3029394 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Transcribing agency | KE-NaKCAU |
| Modifying agency | TXA |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 .B7 |
| Item number | G3 2001 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 21 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HD69.B7 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | G33 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gad, Thomas. |
| 245 10 - TITLE STATEMENT | |
| Title | 4-D branding : |
| Remainder of title | cracking the corporate code of the network economy / |
| Statement of responsibility, etc | Thomas Gad & Richard Branson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Nepal : |
| -- | Pearson Education Asia, |
| Date of publication, distribution, etc | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 183 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Trademarks. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporate image |
| General subdivision | Design. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 9 (RLIN) | 4753 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industrial design coordination. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Branson Richard |
| 9 (RLIN) | 11311 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 25/02/2014 | India | 2000.00 | 8669/05 | 8669/05 | HD69 .B7 G3 2001 | KCA000048 | 25/02/2014 | 2000.00 | 25/02/2014 | Main Long |