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Cases in marketing management /

Moutinho, Luiz.

Cases in marketing management / Luiz Moutinho. - 2nd ed. - Wokingham : Addison-Wesley, c1995. - xii, 390 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 0201627442

LCCN: 95158530

Subjects--Topical Terms:
Marketing.--Management.

LC Class. No.: HF5415.13 / .M69 1995

Dewey Class. No.: 658.8

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