Marketing :
Schoell, William F.
Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan. - 6th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995. - xxvii, 762 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
0205156029
94043380
Marketing.
HF5415 / .S357 1995
Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan. - 6th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995. - xxvii, 762 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
0205156029
94043380
Marketing.
HF5415 / .S357 1995