The CRM handbook :
Dyché, Jill.
The CRM handbook : a business guide to customer relationship management / Jill Dyché. - New Delhi : Pearson Education, c2002. - 331 p. : ill. ; 24 cm. - Addison-Wesley information technology series. .
Includes bibliographical references and index.
8177587625
Customer relations--Management.
HF5415.5 / .D93 2002
658.8/12
The CRM handbook : a business guide to customer relationship management / Jill Dyché. - New Delhi : Pearson Education, c2002. - 331 p. : ill. ; 24 cm. - Addison-Wesley information technology series. .
Includes bibliographical references and index.
8177587625
Customer relations--Management.
HF5415.5 / .D93 2002
658.8/12