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Strategic control of marketing finance /

Haigh, David.

Strategic control of marketing finance / David Haigh. - London : Pitman, 1994. - ix, 342 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0273602314

LCCN: 94164436

Subjects--Topical Terms:
Marketing
Finance

LC Class. No.: HF5415.13 / .H334 1994

Dewey Class. No.: 658.8/02

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