Principles and practice of marketing /
Jobber, David. 1947-
Principles and practice of marketing / David Jobber. - London : McGraw-Hill, 2001. - xxiv, 823 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
0077096134
94040494
Marketing.
HF5415 / .J5 2001
658.8
Principles and practice of marketing / David Jobber. - London : McGraw-Hill, 2001. - xxiv, 823 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
0077096134
94040494
Marketing.
HF5415 / .J5 2001
658.8