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Principles of marketing /

Palmer, G. Dean. 1933-

Principles of marketing / Dean Palmer, William A. Stull. - 2nd ed. - Cincinnati, OH : South-Western Pub. Co., c1991. - vii, 408 p. : ill. ; 24 cm.

Includes index.

ISBN: 0538604379

LCCN: 89061427

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P2345 1991

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