Marketing /
Etzel, Michael J.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. - 11th ed. - Boston : McGraw-Hill, c1997. - xxi, 624 p. : ill. ; 26 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070189544
96019807
Marketing.
HF5415 / .S745 1997
658.8
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. - 11th ed. - Boston : McGraw-Hill, c1997. - xxi, 624 p. : ill. ; 26 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070189544
96019807
Marketing.
HF5415 / .S745 1997
658.8