Applications in basic marketing :
Perreault, William D.
Applications in basic marketing : clippings from the popular business press / William, D Perreault & E. Jerome McCarthy - Boston : McGraw-hill / Irwin, c2005 - ix, 246 p. : ill. ; 26 cm.
"Clippings from the popular business press."
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
0072864710
10995579
sn 92028178
Marketing--Periodicals.
Marketing--Management--Periodicals.
Marketing--Périodiques.
Marketing--Coupures de presse--Périodiques.
Marketing.
HF5415 / .M378 2005
658.8/005
Applications in basic marketing : clippings from the popular business press / William, D Perreault & E. Jerome McCarthy - Boston : McGraw-hill / Irwin, c2005 - ix, 246 p. : ill. ; 26 cm.
"Clippings from the popular business press."
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
0072864710
10995579
sn 92028178
Marketing--Periodicals.
Marketing--Management--Periodicals.
Marketing--Périodiques.
Marketing--Coupures de presse--Périodiques.
Marketing.
HF5415 / .M378 2005
658.8/005