Brand management :
Verma Harsh V.
Brand management : Text and cases / Verma, Harsh V, - 2nd ed. - New Delhi : Excell Books ; 2006. - xv, 476 p. : ill. ; 24 cm. - SAGE library in marketing .
8174464808
2009923639
GBA950311 bnb
015262086 Uk
Brand name products--Management.
Branding (Marketing)
HF5415.1255 / .V47 2006
658.827
Brand management : Text and cases / Verma, Harsh V, - 2nd ed. - New Delhi : Excell Books ; 2006. - xv, 476 p. : ill. ; 24 cm. - SAGE library in marketing .
8174464808
2009923639
GBA950311 bnb
015262086 Uk
Brand name products--Management.
Branding (Marketing)
HF5415.1255 / .V47 2006
658.827