Services marketing :
Lovelock, Christopher.
Services marketing : People, technology, strategy / - 2nd ed. - New Jersey : Prentice Hall ; c1991. - xiii, 526 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0138070660
Services marketing--South Asia.
Marketing.
HF5415.122 / .L68 1991
Services marketing : People, technology, strategy / - 2nd ed. - New Jersey : Prentice Hall ; c1991. - xiii, 526 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0138070660
Services marketing--South Asia.
Marketing.
HF5415.122 / .L68 1991