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Branding and advertising /

Gupta, Seema.

Branding and advertising / Seema Gupta. - New Delhi : Global India Publications Pvt ltd., c2009. - v, 312 p. : 21 cm.

Includes bibliographical references and index.

ISBN: 9788190794114

Subjects--Topical Terms:
Branding--Products.
Consumer Psychology.
Advertising.

LC Class. No.: HF5548.34 / .G8 2009

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