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The ambush marketing toolkit /

Skildum-Reid, Kim.

The ambush marketing toolkit / Kim Skildum-Reid. - North Ryde : McGraw-Hill Australia PtyLtd., c2007. - xiii, 145 p. : 24 cm.

Includes bibliographical references.

ISBN: 9780070138087

Subjects--Topical Terms:
Marketing.
Special events--Marketing.
Corporate sponsorship.

LC Class. No.: HF5415 / .R4 2007

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