Valuing your customers :
Jenkinson, Angus. 1950-
Valuing your customers : from quality information to quality relationships through database marketing / Angus Jenkinson. - London : McGraw Hill Book Co., 1995. - xiv, 371 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0077079507
95020988
Database marketing.
Total quality management.
HF5415.126 / .J46 1995
Valuing your customers : from quality information to quality relationships through database marketing / Angus Jenkinson. - London : McGraw Hill Book Co., 1995. - xiv, 371 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0077079507
95020988
Database marketing.
Total quality management.
HF5415.126 / .J46 1995