Contemporary marketing /
Boone, Louis E.
Contemporary marketing / Louis E. Boone, David L. Kurtz. - Fort Worth : Dryden Press, c1999. - xxxiii. (various pagings), 742 p. : col. ill. ; 29 cm. - The Dryden Press series in marketing. .
Includes bibliographical references and index.
003022313-X
97097635
Marketing.
HF5415 / .B53 1999
658.8
Contemporary marketing / Louis E. Boone, David L. Kurtz. - Fort Worth : Dryden Press, c1999. - xxxiii. (various pagings), 742 p. : col. ill. ; 29 cm. - The Dryden Press series in marketing. .
Includes bibliographical references and index.
003022313-X
97097635
Marketing.
HF5415 / .B53 1999
658.8