Contemporary marketing :
Boone, Louis E.
Contemporary marketing : wired / Louis E. Boone, David L. Kurtz. - 9th ed. - Fort Worth : Dryden Press, c1998. - 1 v. (various pagings) : col. ill. ; 29 cm. - The Dryden Press series in marketing. .
Includes bibliographical references and index.
0030185971
97097635
Marketing.
HF5415 / .B53 1998
658.8
Contemporary marketing : wired / Louis E. Boone, David L. Kurtz. - 9th ed. - Fort Worth : Dryden Press, c1998. - 1 v. (various pagings) : col. ill. ; 29 cm. - The Dryden Press series in marketing. .
Includes bibliographical references and index.
0030185971
97097635
Marketing.
HF5415 / .B53 1998
658.8