Marketing management /
Lancaster, Geoffrey. 1938-
Marketing management / Geoff Lancaster, Lester Massingham. - London : McGraw-Hill Book Company, c1998. - x, 466 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0077092910
Marketing--Management.
HF5415.13 / .L337 1998
658.8
Marketing management / Geoff Lancaster, Lester Massingham. - London : McGraw-Hill Book Company, c1998. - x, 466 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0077092910
Marketing--Management.
HF5415.13 / .L337 1998
658.8