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Marketing research :

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra. - 6th ed. - Upper Saddle River, NJ : Pearson, c2010. - 929 p. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780136094234

LCCN: 2009011023

Nat. Bib. No.: GBA9A1040 bnb 015-39573 bnb

Nat. Bib. Agency Control No.: 015395735 Uk

Subjects--Topical Terms:
Marketing research.
Marketing research--Methodology.

LC Class. No.: HF5415.2 / .M29 2010

Dewey Class. No.: 658.8/3

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