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Real estate marketing : strategy, personal selling, negotiation, management, and ethics /

Sirgy, M. Joseph.

Real estate marketing : strategy, personal selling, negotiation, management, and ethics / M. Joseph Sirgy. - London : Taylor and Francis Group , 2014. - xii, 306p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780415723947 9780415724012

LCCN: 2013046506

Subjects--Topical Terms:
Real estate business.
Real estate development.
Residential real estate--Marketing.
Commercial real estate--Marketing.

LC Class. No.: HD1375 / .S374 2014

Dewey Class. No.: 333.33068/8

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