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Marketing Communications: touchpoints,Sharing and disruptions

Marketing Communications: touchpoints,Sharing and disruptions /Chris Fill - 8th ed. - Harlow,England: Pearson, c 2019 - xviii,775p:ill:Index 26 cm - Marketing Communications .

Includes bibliographic reference(pages 750-775) and index

Nat. Bib. No.: 9781292234977

Subjects--Topical Terms:
Communications in Marketing|Marketing channels| Sales Promotions|Branding

LC Class. No.: HF5415 / .123 .F55 2019

Dewey Class. No.: 658. / 8

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