Normal view MARC view ISBD view

Principles of marketing /

Kotler, Philip,

Principles of marketing / Philip Kotler, Gary Armstrong. - Seventeenth edition. - Harlow, England : Pearson Education Limited, 2018. - 734 pages : illustrations (chiefly color) ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781292220178

LCCN: 2016022842

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K636 2018

Dewey Class. No.: 658.8

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)

The KCAU Library

Principles of marketing /

More Links

More Links