Business-to-business marketing / : analysis and practice
Vitale, Robert P.
Business-to-business marketing / : analysis and practice Robert Vitale, Giglierano, Joseph J. Pfoertsch, Waldemar. - Boston : Prentice Hall, c2011. - xxxii, 512 p . : ill . ; 23 cm.
Includes bibliographical references and index.
9788131763308
HF5415 / .1263 .V582 2011
658.8
Business-to-business marketing / : analysis and practice Robert Vitale, Giglierano, Joseph J. Pfoertsch, Waldemar. - Boston : Prentice Hall, c2011. - xxxii, 512 p . : ill . ; 23 cm.
Includes bibliographical references and index.
9788131763308
HF5415 / .1263 .V582 2011
658.8