Marketing management /
Kotler, Philip.
Marketing management / Philip Kotler, Kevin Lane Keller. - 15th ed. - Boston : Pearson Education, c2016. - 714 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781292092621
2010046655
Marketing.--Management.
HF5415.13 / .K64 2016
Marketing management / Philip Kotler, Kevin Lane Keller. - 15th ed. - Boston : Pearson Education, c2016. - 714 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781292092621
2010046655
Marketing.--Management.
HF5415.13 / .K64 2016