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Retail marketing management :

Goworek, Helen.

Retail marketing management : principles and practice / Helen Goworek & Peter McGoldrick. - Harlow : Pearson, 2015. - xvii, 349 p. : ill. ; 27 cm.

Includes index.

ISBN: 9780273758747

LCCN: 2015014031

Subjects--Topical Terms:
Marketing--Management.
Retail trade.

LC Class. No.: HF5415.13 / .G67 2015

Dewey Class. No.: 658.8/7

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