Marketing management :
Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 9th ed. - Upper Saddle River, NJ : Prentice Hall, c1997. - 1 v. (various paging) : ill, maps ; 27 cm.
Includes bibliographical references and indexes.
0132435101
96001649
Marketing--Management.
HF5415.13 / .K64 1997
658.8
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 9th ed. - Upper Saddle River, NJ : Prentice Hall, c1997. - 1 v. (various paging) : ill, maps ; 27 cm.
Includes bibliographical references and indexes.
0132435101
96001649
Marketing--Management.
HF5415.13 / .K64 1997
658.8