The impact of strategic marketing cost and its profitability in hospitality industry /
Mwazighe, Augustine Mwabaya.
The impact of strategic marketing cost and its profitability in hospitality industry / Augustine Mwazighe Mwabaya. - Nairobi : KCA University, 2010. - xii, 52p. : ill. ; 29 cm. - A research project submitted in partial fulfillment of requirements for the final year project for the bachelor of commerce degree at KCA University. .
Includes bibliographical references.
Marketing.
Hospitality.
COM / 332/10
The impact of strategic marketing cost and its profitability in hospitality industry / Augustine Mwazighe Mwabaya. - Nairobi : KCA University, 2010. - xii, 52p. : ill. ; 29 cm. - A research project submitted in partial fulfillment of requirements for the final year project for the bachelor of commerce degree at KCA University. .
Includes bibliographical references.
Marketing.
Hospitality.
COM / 332/10