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Unrelenting innovation :

Tellis, Gerard J., 1950-

Unrelenting innovation : how to build a culture for market dominance / Gerard J. Tellis. - San Francisco : Jossey-Bass, c2013. - xv, 332 p. : ill. ; 24 cm. - Warren Bennis series .

Includes bibliographical references and index.

ISBN: 9781118352403

LCCN: 2012033736

Subjects--Topical Terms:
New products.
Diffusion of innovations.
Creative ability in business.
Technological innovations.
Strategic planning.
Market share.

LC Class. No.: HF5415.153 / .T45 2013

Dewey Class. No.: 658.4/063

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