The KCAU Library

Markets of one :

Markets of one : creating customer-unique value through mass customization / edited with an introduction by James H. Gilmore and B. Joseph Pine II. - Boston, Mass. : Harvard Business School Press, c2000. - xxv, 210 p. : ill. ; 24 cm. - A Harvard business review book .

Includes index.

1578512387

99032967


Flexible manufacturing systems.
Product management.
Relationship marketing.

TS155.65 / .M37 2000

670.42/7
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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