Strategic marketing for nonprofit organizations /
Kotler, Philip.
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. - 4th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xi, 644 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0138519323
90046176
Nonprofit organizations--Marketing.
HF5415 / .K6312 1991
658.8
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. - 4th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xi, 644 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0138519323
90046176
Nonprofit organizations--Marketing.
HF5415 / .K6312 1991
658.8