Marketing principles /
Nickels, William G.
Marketing principles / William G. Nickels. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1982. - xxiii, 648 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0135581974
81021180
Marketing.
HF5415 / .N47 1982
658.8
Marketing principles / William G. Nickels. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1982. - xxiii, 648 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0135581974
81021180
Marketing.
HF5415 / .N47 1982
658.8