Marketing foundations /
Ferrell, Pride.
Marketing foundations / Pride Ferrell. - Australia : Southern Western, c2010. - xix, 474 p. : col, ill. ; 28 cm.
Includes bibliographic references and index.
9780538756372
Marketing.
HF 5415 / .P6584
Marketing foundations / Pride Ferrell. - Australia : Southern Western, c2010. - xix, 474 p. : col, ill. ; 28 cm.
Includes bibliographic references and index.
9780538756372
Marketing.
HF 5415 / .P6584