The infinite asset :
Hill, Sam. 1953-
The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer. - Boston, Mass. : Harvard Business School Press, c2001. - xii, 238 p. : ill. ; 25 cm.
Includes bibliographical references (p. 207-220) and index.
1578512492
2001024054
Brand name products.--Management.
Brand name products.--Management.--Case studies.
HD69.B7 / H55 2001
658.8/27
The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer. - Boston, Mass. : Harvard Business School Press, c2001. - xii, 238 p. : ill. ; 25 cm.
Includes bibliographical references (p. 207-220) and index.
1578512492
2001024054
Brand name products.--Management.
Brand name products.--Management.--Case studies.
HD69.B7 / H55 2001
658.8/27