The KCAU Library

Formulation, implementation, and control of competitive strategy /

Pearce, John A.

Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson. - 10th ed. - Boston, Mass. : McGraw-Hill, 2007. - xxi, 426 p. : ill. ; 26 cm.

Includes bibliographical references and index.

9780071107181 0071107185

2005054022


Strategic planning.
Strategic planning--Case studies.

HD30.28 / .P3385 2007

658.4/012
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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